I'm involved in the often times frustrating work of bike advocacy in Long Beach. It has its highs and lows. Its moments of feeling like you can make a change to those moments when you want to throw your hands and scream, "why bother?" It's a war of attrition. It's closer to crawling on your belly in the mud sliding beneath barb wire fences than it is a glorious and noble battle.
Anyways, enough venting.
One idea I've been floating around is an aggressive media campaign to coincide with some of their upcoming projects. I've been floating it around for the last few weeks, but little has come of it.
The concept of the campaign would be to 1) show that bicycles are PEOPLE and not traffic obstacles 2) show the wide range of users on bikes. This is in hopes that by humanizing cyclists, some peace can be made with motorists, or atleast they are more willing to empathize. Anyway, here are some rough comps I've been kicking around. Hopefully, someone will think it's a good idea.