Friday, February 13, 2009

Awareness Campaign Ideas

I'm involved in the often times frustrating work of bike advocacy in Long Beach. It has its highs and lows. Its moments of feeling like you can make a change to those moments when you want to throw your hands and scream, "why bother?" It's a war of attrition. It's closer to crawling on your belly in the mud sliding beneath barb wire fences than it is a glorious and noble battle.

Anyways, enough venting.



One idea I've been floating around is an aggressive media campaign to coincide with some of their upcoming projects. I've been floating it around for the last few weeks, but little has come of it.



The concept of the campaign would be to 1) show that bicycles are PEOPLE and not traffic obstacles 2) show the wide range of users on bikes. This is in hopes that by humanizing cyclists, some peace can be made with motorists, or atleast they are more willing to empathize. Anyway, here are some rough comps I've been kicking around. Hopefully, someone will think it's a good idea.

5 comments:

velofolk said...

I think this is a fantastic idea. Where and how do you envision it being disseminated? Personally, I'd like to see more of this sort of thing on television, i.e., right alongside car ads.

So what's next, and how does one get involved?

Brian said...

Let me know how I can help. Whether through the Post, the Studio or the arms I can twist. Gina does have an Uncle Tony too.

Hal said...

I think it's a brilliant idea. In particular, try to show the range of folks on bikes (young, old, white-collar, blue-collar, etc.).

Anonymous said...

They look good Russ. If the LBCyclists has any money to do it, these could look good as ads in the Weekly's, the District, Gazettes, etc.
scott

Dottie said...

I really, really like it. Humanizing us is a good start! I've actually shouted to more than one driver, "I'm a person!" Silly and to no avail as they speed by with windows up talking on their cell phones, but it makes me feel a little better.