Thursday, February 28, 2008

Portrait: LBMA Director

Got a chance to shoot photos of Ron Nelson, the newly minted director of the Long Beach Museum of Art. I tried for several looks. I scouted for about 10 minutes and did about 40 minutes of shooting.


Available light in the office.


In front of the Museum....Norman 200b to camera left as main...sun as rim light.


Available light..sun as rim...exposed for shadow side


Balanced Norman 200b to match outside ambient light...


Available light on the staircase...

Tuesday, February 26, 2008

No love from The Man...

I originally posted this on bikecommuters.com but thought it would be fitting here as well...

So I've been preparing my files for tax season and I remember reading something a few months ago about possible tax credits for those that opt for alternative modes of transportation. Digging around to find something that I can show my tax accountant, I was pretty disgusted at what I found.

First off, from BikePortland, I learned that the tax break I had read about did not survive it's initial introduction. Secondly, there's a Hummer tax loophole, that allows businesses to write-off the costs of luxury SUVs at a certain weight. WTF?!

From the MSN article:


Under previous tax legislation, business owners were allowed to select for company use one of several light-truck models weighing more than 6,000 pounds fully loaded and write off most, if not all, of the costs on their tax returns. The law allowed for an immediate deduction of up to $100,000. Sharp-eyed business operators were quick to notice that most of today's sport utility vehicles met the weight limit. Soon, Hummers and Escalades replaced sedans as the business vehicle of choice.


This may be old news for some, but I'm really floored by all this. The tax legislation was adjusted after criticism, but cmon! There were even credits for hybrids, but god forbid they give incentives to people who are doing something positive that isn't part of the industrial-auto-petroleum-government complex.

But, what can you expect when we have tools (and dull ones at that) like this in positions of power....



and this tool as well (bike-related at 4:28):



If these two guys were Park tools, the little blue rubber stamp on their foreheads would be AH-01 and AH-02 (email me if you can't figure out what the "A**" and "H" would stand for...).

I suppose what all this really boils down to is consumption. We as bike commuters just don't consume enough stuff to be on The Man's radar. Or, if we are consuming stuff, it's not the right stuff. It's not big motorized vehicular stuff that uses black oily stuff that puts a bunch of green stuff in the pockets of men with lots of stuff. What's a bike commuter to do to get some love from The Man?

Monday, February 25, 2008

Cargo Bike Update!


Sweet. Just got an email from Stephen at Bilenky and the frame is suppose to be going to paint today. It's been tricky picking colors via the interwebs. We've been using Pantone colors as reference but apparently lots of the colors I have aren't in his book.

It's nice to see it coming along and I can hardly wait until it arrives.

Monday, February 18, 2008

Prospector...


Some snaps from another assignment. The story is about a waitress who has been at Haskell's Prospector in Long Beach for 25 years. The art direction was to shoot something that felt candid and timeless.


The interior was dark so I had to crank it to 1000 ISO and shoot wide open (50mm 1.8 and a 17-35mm 2.8). The light from the wall lamp provides a nice directional glow.

To sort of emphasize the candidness I shot using different things to frame the scene and give it some depth.

Art Theater


Did a portrait shoot this past weekend of the owner of the Art Theater in Long Beach and his son. I took some shots inside (right before the theater goers arrives) and some outside (right after they were seated). I was thinking about how to shoot it so it looks interesting and decided to do it at night so you get the lights of the marquee.


I thought it would especially dramatic if I had them turn off the carousel lights and just leave the box office lights on...a sort of somber image.

Friday, February 15, 2008

My Long Commute...



Things have been a bit slow after the holidays. I have a bunch of projects in limbo and am waiting for them to come to fruition. Ah, the life of a sole-proprietor. Good news is, to supplement my income, I've started to shoot for the OC Weekly again.

Today was my first assignment with the new art director. It was a bit far (Santa Ana), but I'm trying to get a good relationship going on so of course I said yes. I spent a few days trying to figure out my route. There were more direct routes but they would send me through some bad parts of town. So, I chose a longer route, but one I knew that there were bike lanes throughout the whole stretch.



The ride went smoothly and I rode the first 25 miles in just under two hours. Not a bad time, considering I was carrying about 40lbs of camera gear. I did my assignments and rode back. That was the killer. I started back after noon and the winds were picking up. I was averaging a blistering 9mph down the river trail and was pushing hard to go downhill. Once I got on Slater I was still hitting winds though not so directly.

Total Mileage: 50
Ride Time: 4 hours

Tuesday, February 05, 2008

Bikejournal.com.....bike stats...

I've been geeking out and recording all my rides on Bikejournal.com. If only the rest of my life was so organized!

My mileage for the year so far is 495 miles.

My mileage for the month of January was 392 miles, with an average speed of 13.3 mph. Not bad.

My goal is to ride out to Huntington Beach (30 miles RT) a few times a week to keep me in shape, so if I have a gig that's long distance I'll be able to make it there and back without bonking out.

Monday, February 04, 2008

Roadie-speak for dummies :)

One of my favorite bike blogs, BikesnobNYC, wrote a piece on "infrequently asked questions." These, I thought, were the best. I know a few roadies and some of them take themselves a little too seriously. I've also asked a few why they don't bike commute, since they seem like they would be the best candidates. I always get the same answer, commuting is "junk miles." I never quite understood it, until BikeSnobNYC laid it out :)

What is a “century?”

A century is a word people who ride Serottas and Cervelos equipped with mountain bike pedals and compact cranks use to describe what the rest of us just call a long ride. There’s also something called a “metric century.” Riders use the same type of bicycles, but a metric century is shorter and probably involves more camelbaks and helmets with visors on them.

What is a “training ride?”

This is how roadies describe what the rest of us just call a ride. It can be long, short, fast, or slow. It can also be intermittently fast and slow, which is called “intervals.” Roadies call rides “training rides” so people know that they race. In fact, roadies only do two kinds of rides: training rides, and races. Any other type of riding is considered “garbage miles,” or “junk miles.” Garbage miles include any miles ridden offroad, any miles ridden for purposes of commuting or transportation, any miles not ridden in full team kit, and any miles during which the rider has any fun.

RIP Sheldon Brown....1944-2008


Sheldon Brown, the internet bicycling guru, has passed away. I've never met the man or even communicated him, but I've learned tons from his site. He'll be sorely missed not only by his immediate friends and family, but thousands of others that have read his articles.

Harris page announcing his passing.

Sunday, February 03, 2008

Video on Pelican site!

If you want the ultimate camera case that will protect your gear come hell or highwater, there's pretty much only one brand people use and that's Pelican. They're a little on the spendy side, but you get what you pay for. I regularly stand on mine during photoshoots to get a little height (since I don't carry a step ladder all the time and god made me short).

I blogged about modifying a pelican case for use on a bike rack a few months ago and made a Youtube video for Bikecommuters.com about it recently.



Well, the video is now also on the official Pelican site. They're doing a series of user-submitted DIY jobs that show how people use and modify their cases. Check it out here!

Laura gets a new ride....


Took it home from the Bikestation on the Xtracycle, of course.


Laura finally got a new whip! The frame came in (a Surly Long Haul Trucker) and it's a definite upgrade from the Sirrus she's been ridding for the last year. She's put on about 5500 miles on the Sirrus in a little over a year. It survived our tour down the coast but it's a bit small for her, so it was time for an upgrade. She plans to paint on some designs and create a new headbadge for it and do the build herself.



Saturday, February 02, 2008

Slow Coast! awesome bike touring videos

I went on a 32 mile ride today through the streets of OC, pretending I was riding down the Oregon coast again. When I came home I was looking at some touring sites that I visit when I get wanderlust. I stumbled upon this couple's awesome travel videos. Aside from being some great personalities, the videos have pretty high production value.

The funny thing is, we were touring the same time this couple was last year. In fact, in episode 6, they interview a couple on a tandem that we met in a campsite in Oregon!! The great little coincidences.

Here's a link to the first video (not a whole lot happens), be sure to check out the rest.

Friday, February 01, 2008

Voting with your wallet....


I wrote a review for BikeCommuters on my Swobo gloves. It led to an interesting discussion on why people should pay so much for the gloves when they look pretty similar to cheaper work gloves. Which in turn led, to a discussion about voting with your wallet.

I wrote a comment there that I think pretty sums up how I feel about buying things, so I thought I'd reprint it here:



I believe strongly with what Tim (from Swobo) says. We vote with our dollar and companies listen to that.

That is the reason we’re seeing “organics” in our food and now in our apparel. It’s also why you see all the friggin “green” car commercials (who the heck are they kidding? 28mpg is fuel efficient?)

If it weren’t for the potential profit, all the larger companies would give a rats ass about being green or environmentally friendly. It would be businesses as usual, making things as cheaply as possible without regard to people or nature.

That is why I am willing to spend a little more for a better product coming from a good company. I always try to buy my bike and camera gear from local companies first, because I know if I don’t, all that there will be left are Best Buys and Walmarts.

I’ll buy products from Planet Bike (25% to bike advocacy, solar powered building), Xtracycle (has a non-profit called Xaccess), Bike Friday (moved to greener building practices), Swobo (for all the reasons mentioned in the review), Patagonia (for being on the leading edge of responsible production), Rivendell (for their practical approach to bicycles) and I may even consider Trek now (their two wheels one world campaign…still not sure where that’s going :). I do this because I want to acknowledge and encourage what their doing, and also send a message to other companies that they should follow suit.

Yes, it may cost more sometimes. Yes, I’m fortunate that I have some financial flexibility. However, I have found that these things cost less in the long run because you don’t have to replace them.

I have a simple motto when it comes to purchasing: Buy it right the first time.

And “right”, for me has often meant getting something of quality from businesses that are as serious about their products as they are about their profits.

Wednesday, January 30, 2008

The Story of Stuff...


Watched this tonight and thought I'd pass it on. It's a web-based film on where our stuff (ipods, computers, bikes, cars, etc.,) come from and where they go. Told in simple and entertaining plain speech, I found it pretty compelling. It's a little long at 20 minutes for a casual glance, but anything worthwhile takes some time.

I think the most interesting part for me was the Consumption module, when she spoke about planned and perceived obsolences. I highly recommend it.

Sunday, January 27, 2008

And yet another blog!


I also put a new post on bikecommuters.com about the continuing saga of my handlebars. They started out as drop bars, turned Dutch and now they're some strange touring-rando-probiscus. Read that gripping account here :)

Another Beer-Venture!


This week, Laura and I went to Beachwood BBQ in Seal Beach, a tiny restaurant with a big beer list. They boast 23 micros on tap that get changed out regularly. Awesome. Read the gripping account here.

Wednesday, January 23, 2008

Dumb phone and other thoughts....

I recently got a new phone. A dumb phone. In a time where a phone is part camera/gps/web browser/blender (aka smart phones), I walked into my local T-mobile and asked for the dumbest phone they had.

For the last few years I've had quite a few smart phones ( a few generations of the Sidekick, a Blackberry, etc.,) and part of me is tired of being that connected all the time. Part of me is also really tired of a phone not being able to do its most basic function (being a phone) very well.

So I walked in and looked for the dumbest phone they had and I found one. A Nokia. It's the slightly glitzier version of the old reliable Nokia that EVERYBODY had about 7 years ago. You know what I"m talking about. You probably had one. Small. Fits in one hand. Sleek but no frills. Just a good phone.

At first I wondered if I could get along with such a dumb phone, but now I find it quite liberating. It does what it does well and that's it. Simple. It's small and seems fairly robust. No moving, flipping, spinning, glowing parts to break. For a time, atleast, I feel freed from my electronic leash.

And speaking of leashes, I am getting that itch to hop on the train with my bike and go to parts unknown. The feeling comes and it goes but this time it is coming awfully strong. Maybe it's the new year. Maybe it's part of being 30 (geez, that still feels weird to say). Part of me is really aching for the simple life, where all I'm responsible for is moving the pedals and my person from one point to another.

Sunday, January 20, 2008

Beer Adventure #1


Laura and I went on a beer tasting adventure on Sat. We were going to a few breweries in Torrance but the selection looked rather sad, so we decided to trek out to Manhattan Beach and Redondo Beach. We took the Blue Line (a sort of necessity for multi-modal transit, since buses only can carry 2 bikes and aren't guaranteed available) from Long Beach and transferred to the Green Line which dropped us off a few miles from the coast.

Riding to the Metro Station in downtown LB:


Blue Line to the Green Line route:


Green Line stop to Redondo Beach and back...


On this outing we were able to stop at two brewpubs, one at Redondo Beach and Manhattan Beach. We rode a total of 24 miles and counting the Metro miles, we traveled a total of 75 miles, all for $5 a piece (cost of an all day Metro pass). It was a really beautiful clear day to do it which made it an even more pleasant ride.



We hit some car traffic, but it was manageable. We took Rosecranz to Manhattan beach. It had a few hills that came as a surprise (everything looks flat on the map). It was mostly a 3 lane road and Laura and I took up the whole right lane. On the way home, we took Manhattan Beach Blvd., which was even hillier and only had 2 lanes. Not ideal, but for the most part, the cars played nice and we only got honked at once when we were on Marine about a block away from the Green Line stop.

Thursday, January 17, 2008

Going Dutch...


I've decided to turn my Trek touring bike into a Dutch-esque bike with swept back Albatross bars. I've been inspired by various RIvendell Atlantis builds I've seen on the web and my own personal experience using a swept back bar on my Xtracycle. The first of my bits came in the mail today. 56cm Albatross bar and a roll of hemp twine. Still waiting on some brake levers and other knick-knacks but I'm hoping to do the conversion by Saturday:)



Tuesday, January 15, 2008

Favorite portraits from 2007...


I put together a short self-guided SoundSlide of some of my favorite portraits from the last year. Take a look and if you know if anyone needs a portrait (corporate, commercial or personal) send them my way!

Check out the Soundslide here. (oops...fixed the link. try it again)

Monday, January 14, 2008

Bicycle Bully-vard.....complete text

Just checked the District Weekly website and they have the complete text of the article I wrote. It should run in the print issue as well. Here's an excerpt:

BICYCLE BULLY-VARD
Russ Roca
Mon. January 14

Less traffic, noise and pollution is a good thing…isn’t it?

When I heard about a meeting at Bixby Park put on by the city to explore the possibility of creating a bike boulevard on First Street, I was ecstatic. First Street, between Junipero and Loma, is a beautiful, spacious street and a prime candidate to be converted to a bicycle boulevard given its low traffic and wide lanes.

Now, for the uninitiated, let me first tell you what a biycle boulevard is not. A bicycle boulevard is not like the recreational trail that we have on the beach. It is not a special separated lane that will traverse through the city like a 405 for bicycles. It isn’t even a bike lane.


What it is is traffic calming. Ahhh. It just sounds so nice to say, doesn’t it? Bicycle boulevards, which could just as easily be called walking/jogging/strollering/biking boulevards, are streets where certain features such as curb extensions, street trees and traffic circles have been added to slow and divert vehicle traffic, thus making it safe for everyone. Bicyclists benefit from it because traffic moves at a slower clip, but so do pedestrians, joggers and mothers with strollers. Residents get the added benefit of lower air and noise pollution.

Bike boulevards attract utilitarian cyclists because, unlike the beach path (which has few access points and is below the bluffs), you can actually use it to get somewhere you need to go and it is integrated into the infrastructure grid....

Read the rest, here.

Choosing colors....

I spent last night sketching up what I want the paint on my Bilenky to look like. The cargo bike will have an old-fashioned sheet metal sign in the triangle. I have the option to do a vinyl cut sign or a hand-painted one. I think I'm going to go with a hand-painted sign for a neat lo-tech, hand made look.

The graphics on the plate are rough. I basically want something that looks like a frame from a still movie where they use to show text in a frame with art-deco scrolls and shells in the corners, etc.,

Friday, January 11, 2008

Return of the Scorcher

Saw this posted on Clevercycles today. It's a documentary made on bicycling in 1992, by Ted White. Watching, in light of going to that meeting at Bixby Park, it really seems like not a whole has changed.

Some snaps from Seal Beach


Went out to Seal Beach this morning to take a few snaps for a client that has a business there. She wanted some shots of the general area to use on her site...

Wingspan Foundation


So far, a few of my New Year's resolutions are coming true. I'm getting more involved in the bike community. I've ordered my new cargo bike. And now, I've done some photography for another non-profit! (Now if only the Nikon D3 would appear in my hands :)

I photographed some images for a new non-profit called Wingspan this week. It's concept is to pair two different schools from differing backgrounds together in a mentorship type partnership, where both sets of students gain to learn something through the interaction.

I was odd to go back to a grade school. I have forgotten the utter madness of recess! The shoot went by fast. I only had about an hour at each location so there was no time for introductions. I more or less showed up and started shooting. My experience of shooting news events really came in handy. Something just turns on in my head and I go into photojournalism mode.

Another fun fact about this job was that it was way out in Santa Ana. Rideable by bike (I've done it before), but I had to get to the first location by 8:30am. I couldn't see myself getting up at 5am to ride through morning rush hour. Fortunately, there was a bus about six blocks away from me that left Long Beach and dropped me off within walking distance of the first location.

Thursday, January 10, 2008

Bicycle Bullyvard

Just a short blurb for now, but I went to a meeting the other night regarding Bicycle Boulevards on 1st Street. I was absolutely aghast at some of the behavior I saw there. First of all, some of the residents would barely let the guy doing the presentation speak. Secondly, some of the objections were so ludicrous that many of the cyclist in the room were just dumbfounded. Here's an excerpt from an article I'm working on....

To be fair, there were some reasonable residents. I'll post the rest after it runs.


I went into the meeting thinking it was a win-win situation. What better way to start off the new year than supporting something that could benefit myself, as a cyclist, and the community at large.

This was not to be the case.

I passed the sign-in clipboard to the woman standing next to me who, I deduced, was obviously a displeased 1st Street resident by the sneer she gave me after she saw my helmet.

The night was more or less a tennis match with 1st street residents saying they didn’t want their historic district soiled by “all those people coming to their street.” And all the cyclists wondering, who exactly did they mean? It kept on and on with the basic insinuation that those people, cyclists, would bring in a reign of two-wheeled terror and decreased property value.

Some of the objections to the Bike Boulevard seemed so absolutely ridiculous they verged on conspiratorial.

One 1st Street resident said that she was opposed to the bike boulevard because bikes were just too noisy!

Another resident said that the traffic in the city wasn’t bad enough that the city should do anything to encourage bicycling. In 10 years when it was worse, then they should do something about it.

Somewhere a baby glacier is crying…err…melting.

Another resident expressed his concern for the safety of joggers and women with stollers (think of the children!) who might be hit and injured by runaway cyclists.

Another woman was totally up in arms because she knew, she just knew, that the state was going to print a map of all the bike lanes in CA (as a cyclist I could only hope for such a map!) and people from around the country would single out the those twelve blocks of 1st Street to drive their trucks, loaded with bikes, take up the parking spaces and spend all day riding up and down 1st street like gyspies.

Ludicrous.

At one point I couldn’t take it any more and walked to the front of the room and introduced myself, “Hi. My name is Russ Roca and I’m a bike commuter. I have a college degree. I don’t have fangs and I’m not going to steal your children in the middle of the night.” To which I was told, “that’s not what we meant at all.”

What did they mean then?